Primark P.S. Beauty brand

Branding, packaging design, POS, promotional video,
art direction

We created a new beauty brand for Primark - P.S.
The idea behind the P.S. brand was to design a beauty range for the fast fashion Primark consumer, it is young, fun and fashion led.   The P.S. brand was designed to make all the products feel like must have accessories.

Within the beauty offering there are currently three categories:
COSMETICS – P.S. LOVE THAT LOOK
SKINCARE – P.S. LOVE YOUR SKIN
ACCESSORIES – P.S. LOVE THIS

The P.S. ranges will expand over the coming year and will roll out in all Primark stores both UK and internationally.

"I just wanted to say I am delighted with the final result of this campaign. Really fresh in the windows and in store.
You should be proud of the results."

Fran Théanne - Head of Creative, Primark

Primark P.S. Beauty brand - Promotional video

Art Direction and concept: burst*
Shot by David Oldham, makeup: Maxine Leonard, stylist: Jo Schlenzka, hair: Raphael Salley,
manicurist: Imarni

Our first promotional video - The video will be used in-store and on Primark's social channels including Facebook and Instagram.