The General Wine Company

Wine labels packaging

The General Wine company asked us to create wine labels, for a red and white wine from Chile to be sold direct to restaurants, airlines and retail in their high street outlets.

The brief objective was to position the brand as modern, but not transiently faddish. It has to live by its initial impact and all the first feelings about the brand will stem from its presentation.

We commissioned illustrations from Nomoko, Miss Mophie and Jane Foster to evoke the origins of the wine and crafted the labels with a credible New World feel.